Customer analysis Essay Example | Topics and Well Written Essays - 1500 words

Customer analysis - Essay ExampleThe hotel prudence has had discussions and is continuing to conduct further discussions with the event planners, especially the nuptials planners from the Indian community in baseball club to expand its customer base. It will also conduct road shows and take part in wedding conventions to promote and create awargonness of their products. This region is projected to account for over a third of the hotels revenue in Singapore. Primary targets of MBS include Malaysia, Thailand, Indonesia, Singapore and Vietnam (Majumder, 2010). According to Tanasijevich (2011), Malaysia is expected to produce 10 part same as Thailand and Indonesia while 8 share is expected from Vietnam. China, on the other hand, accounts for 6 percent of the Marina embayment smoothen melody. The hotel has an advantage with respect to its location at the centre of the city. The hotels operations are expected to be consistent with minor variations in the number of customers during weekdays and weekends during which customers spend their leisure time. There is also another market that Marina Bay Sands is eyeing, that is the Middle East. Marina Bay Sands is expecting to be flying customers amid Singapore and Middle East. The need of Singapore to enhance tourism in their country through promoting MICE business and increasing family entertainment opened a vast gaming market for Marina Bay Sands which locomote into their target market. This gaming market is described as more aggressive and large therefore, Marina Bay Sands is extending liable gaming training to everyone so that the gaming evolution is understood to enhance understanding of this service. The Marina Bay Sands management explains that the casino gaming business is a principal target market in the early years. This is because it is expected to significantly surpass the MICE and room business before levelling up in the colossal term (Chiang, 2010). Chiang (2010) says that Marina Bay Sands also targ ets local and regional markets of music lovers, anime enthusiasts and aspiring artists to coiffe their creative work by sponsoring events such as SAAP Singapore and Anime Festival Asia. It has something for everybody such as a big swimming pool that outsizes a football field, shops, fast food and restaurant, nightclubs and lounges. In impairment of demographics Marina Bay Sands is targeting almost equally with respect to gender where expected male market is 51 percent as compared to 49 percent of the female market. The hotel has also targeted the middle fourth-year population ranging from 25 to 55 years expected to have a percentage of 66% while that of below 25 years macrocosm 20% and the remaining 14% is expected to be older people aged above 55 years. Couples without children are expected to outnumber those who have children in their households by 65% to 35% respectively. Caucasians are expected to dominate the customer base by 71 percent followed by Asiatic ethnicity at 11 percent. People with income below USD50000 are expected to be fewer i.e. 16% as compared to those earning above USD 50000 at intervals of USD 50000 having a small difference not exceeding 2% (Pdlangen, 2010). The high occupy and Controlled supply of gaming when merged with the design of Marina Bay Sands makes the hotel to stand a chance of being the most Profitable casino in the region and the world at large. This is because each